Okay, so it’s been nearly a year since you’ve seen a blog from me. And, of course, I’m always harping on to other people and businesses that writing a blog is all part of “Building Your Brand”!

And building your brand is absolutely essential for both your personal and business success.

I like this latest blog from Seth Godin:

Spend 10,000 times as much time and money on your brand as you spend on your logo.

Your logo is a referent, a symbol, a reminder of your brand.

But your brand is a story, a set of emotions and expectations and a stand-in for how we think and feel about what you do.

Nike spent $250 to buy a swoosh. Probably a little more than they needed to. But the Nike brand, the sum total of what we think and believe and feel about what this company makes–it’s now worth billions.

The swoosh is just pixels.

Build Your Brand

Happy New Year to you, and I wish you tons of success in 2015.