Do you know what one of the key secrets of success is – what makes people successful in business, sport or any other aspect of their lives?

Let me come back to that in a minute.

My body is a temple (Every temple I’ve ever seen is in ruins!)

Ever since I discovered that I wasn’t invincible and that my body would fall apart over time, I’ve been a member of a gym.

I’ve attended regularly over the past twenty years and my body deterioration is almost being kept in check.

I’ve always noticed however, a lot of new faces at the gym, particularly just after New Year. But many of these people seem to disappear over a short period of time.

Most gyms and health clubs have a high turnover of members or ‘churn’ as the marketing people like to call it.

One club I know of loses around fifty members a month and has to work hard to sign up that number just for the business to stand still.

It’s not that these gyms offer a poor service, on the contrary; it’s because the members – give up!

Masochists

New members join to lose weight or to get fit. They then torture themselves on the rowing machines and all the other instruments of agony. If, after a few weeks of sweat and pain, they don’t see any visible result – they give up.

You’ve guessed it

You’re probably way ahead of me on this; because the key secret of success that I mentioned earlier is this – NEVER EVER GIVE UP!

This is what separates the winners from the losers in business, in sport and in life – this is what success is all about.

If you have a mountain to climb either literally or figuratively and you reach an obstacle – don’t give up.

Find another way round; even go back a short distance and come at the situation from another direction.

Whatever it is you’re trying to achieve, whatever success you want – never give up!

Make mistakes – fall down – get up – fall down – but get up and try again.

So there you have it – If you want success remember what Winston Churchill once said – ‘Never – Never – Never give up!’

I saw a guy the other day with that slogan on the T-shirt he was wearing.

He was begging in the street – probably a millionaire by now!

Related articles

• Whats the secret of success? Failure (hiscox.co.uk)